Friday, January 15, 2010

Shiseido buying Bare Escentuals

Today, Tokyo-based Shiseido Co. announced that it's buying San Francisco-based Bare Escentuals Inc. in a $1.7-billion USD deal that is Shiseido's biggest purchase since its founding in 1872.

Bare Escentuals will operate as a separate division of Shiseido.

Both Shiseido and Bare Escentuals are looking for ways to increase their sales to a global audience, so this business move makes sense for both groups. Another bonus for Shiseido is the addition of a popular mineral line to their business.

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