Monday, May 16, 2011

Product News: Coppertone launches new products for 2011

Brand: Coppertone

Yes, I know it's still only spring here in Canada (and it's raining and 8 degrees Celcius here in Toronto), but I LOVE dreaming about the days when it's sunny and hot, so when Coppertone sent over info about their new products for 2011 I couldn't wait to see what new sun products I might be trying out very soon (fingers crossed!)


Coppertone Sport High Performance Sunscreen Lotion SPF 100+
20 years after the makers of Coppertone created the sport category and launched its iconic high performance sunscreens, this new addition is specially formulated for active adults and is ultra sweatproof so it won't run into eyes and sting. It also contains antioxidants for extreme conditions that trigger sweating (heat, humidity, vigorous exercise) which can make skin more vulnerable to UV damage. Added antioxidants help replenish skin's natural defenses.

Coppertone Water Babies Pure & Simple Sunscreen Lotion SPF 50
Offers tear-free, broad spectrum sun protection in a 2 oz. size ideal for the diaper bag. The formula is oil and fragrance-free, and ultra gentle for babies’ delicate skin and eyes.

Coppertone Tanning Lotion SPF 15
A non-greasy formula offering broad spectrum UVA and UVB protection with the classic Coppertone fragrance. Formulated with Aloe and Vitamin E and provides a moisturizing and fast-absorbing lotion.

Besides the new additions to the Coppertone family, the big news from Merck Consumer Care (makers of Coppertone) are the new foaming lotion sunscreens. The light, moisture-rich foams absorb quickly, and offer waterproof sun protection.

"My patients are constantly asking about lightweight suncare products that will help protect their skin from the sun without irritating it," said Dr. David J. Leffell, Professor of Dermatology and Surgery at the Yale School of Medicine and consultant for the COPPERTONE brand. "The most effective formulas are those that help consumers make sun protection convenient – sunscreen can be soft and gentle to the skin while providing powerful, broad spectrum protection against UVA and UVB rays."


Coppertone Oil Free Foaming Sunscreen Lotion SPF 75+
Offers broad spectrum protection against UVA and UVB rays in a foam for everyday use to help keep skin looking healthy and beautiful. The hypoallergenic formula comes in a silky-soft application that is fragrance-free and won't clog pores.

Coppertone Water Babies Sunscreen Foaming Lotion SPF 75+
Soft and gentle for babies’ skin; non-irritating and offers broad spectrum, waterproof sun protection.

image: press release

1 comment:

Business Analyst said...

Thanks for such a nice post. It is really useful information.

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