Friday, March 18, 2011

Product News: Estee Lauder Introduces New Pure Color Nail Lacquer

Brand: Estee Lauder
Name: Pure Color Nail Lacquer
Size: 9 ml
Price: $25 CAD

New for March 2011, Pure Color Nail Lacquer by Estée Lauder and Creative Makeup Director Tom Pecheux is a collection of 8 nail lacquers in a full-coverage formula with a long lasting finish.

- exclusive True Vision Technology incorporates multi-faceted, highly pigmented shades for a rich colour application
- shades come in 3 distinct finishes of Creme, Shimmer and Sparkle for a customizable nail look
- the square glass cube resembles a fragrance bottle with its golden-mirrored cap and contains an elegant tear drop shape of the new formula
- the flat-paddle brush shape ensures a quick and easy application in 2-3 strokes even without a professional hand
- the blendable coating stretches across the nail to create an even and smooth finish that stays colour true throughout the duration of the wear
- crystalline laminate polymer magnifies colour and creates lustrous shine
- high-performance formula does not dull, fade or streak

Shades available:
- Frozen Fantasy (shimmer)
- Rosa Rosa (creme)
- Fuchsia Flame (creme)
- Purple Passion (creme)
- Ultra Violet (sparkle)
- Hot Coral (creme)
- Pure Red (creme)
- Enchanted Garnet (creme)

image: press release

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