Friday, July 30, 2010

NEW Product: Estee Lauder pleasures bloom

Brand: Estee Lauder
Name: pleasures bloom
Size & Price:
- 1.7 oz / 50 ml spray, $65.00 CAD
- 3.4 oz / 100 ml spray, $86.00 CAD

Estee Lauder has launched a new "more playful, contemporary expression" of pleasures - the new pleasures bloom.

From the press release: "Reinterpreted for the contemporary consumer, pleasures bloom is a fruity floral fragrance, which embodies the vibrancy and playfulness of modern life with a blend of luscious fruits and colourful florals. The fragrance opens with a fresh and playful, fruity blend."

Opening: a burst of grapefruit and raspberry while lychee adds a modern feel to the delicate charm of violet flower
Middle: florals of pink peony, rose, jasmine and green lily
Closing: a musk blended with a touch of patchouli and vanilla

Available beginning August 2010.

image: press release

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