NEW Product: tarte summer 2010 collection

This summer tarte has added several new (and permanent) products to their line.


ReCreate silicone-free primer with Wrinkle Rewind Technology, $42.00 CAD / $32.00 USD
Formulated without parabens, pthalates, sodium laurel sulfate, synthetic dyes or synthetic fragrance. This silicone-free face primer smoothes skin and minimizes the appearance of pores naturally. This primer is perfect for those with sensitive, oily and acne-prone skin.

park ave princess matte waterproof bronzer, $38.00 CAD / $29.00 USD
Formulated without parabens, pthalates, sodium laurel sulfate, synthetic dyes, glutens or synthetic fragrance. A sister product to tarte's best-selling park ave princess mineral powder bronzer, this matte version delivers just the right amount of a sun-burnished glow and doubles as an easy contouring powder. This waterproof bronzer helps improve skin's texture, tone and clarity all day long. Comes in a light yellow golden bronze shade.

emphasEYES waterproof clay shadow/liner pot, $29.00 CAD / $22 USD
Formulated without parabens, pthalates, glutens, talc, sodium laurel sulfate, synthetic dyes or synthetic fragrance. Infused with micronized clay and reinforced by a natural waterproofing agent, these plush shadow/liners are a must for creating intense and long-lasting high definition eyes. An intense yet smooth cream that can be smudged onto lids as an all over shadow or used as a high definition liner using the double-ended brush included with each shade. These shadow/liners are housed in an airtight jar to keep product cushion intact from start to finish.
- black
- brown
- bronze
- plum
- indigo

multiplEYE natural lash enhancing waterproof mascara, $31.00 CAD / $24 USD
Formulated without parabens, pthalates, glutens, paraffin, sodium laurel sulfate, synthetic dyes, synthetic fragrance. Step 3 of the multiplEYE regimen can now be waterproofed! tarte's new multiplEYE natural lash enhancing waterproof mascara is perfect for those wanting to fortify lashes while increasing the appearance of lash length and growth. The spiral brush separates and envelops each lash in the nutrient-rich formula.


lock & roll 12-hour eyeshadow, $22.00 CAD / $17 USD
Formulated without parabens, pthalates, sodium laurel sulfate, synthetic dyes, synthetic fragrance. tarte has re-launched their waterproof-shadow with a brand new formula and new shades. It promises no budging or creasing. lock & roll is simple to use: step 1 - apply the cream shadow and step 2 - roll on the matching loose mineral-based shadow.
- deep sapphire
- burnt bronze
- deep amethyst
- moss
- onyx

rise & shine natural lip stain & lip enhancing gloss, $27 CAD / $21 USD
Formulated without parabens, pthalates, sodium laurel sulfate, synthetic dyes or synthetic fragrance. A waterproof, gel-based lip stain that imparts a natural glow, while the cocktail of tripeptides in the lip-enhancing gloss stimulates collagen on the cellular level. The result? A pout that's pretty, polished, and plumped-up. It snaps apart so you can stain and go.
- mauve
- cherry
- pink
- nectar
- nude
- berrylicious

image: press release