ATTN: American Max Factor fans

Canadians have already been missing Max Factor as the brand was discontinued here awhile ago, but if you're in the USA and you're a fan of Max Factor, you better stock up on your favourites now (or find a friend overseas).

Procter & Gamble, which owns the Max Factor brand, announced yesterday (June 4) that it plans to phase out US distribution of the century-old makeup brand, with all sales ending early 2010.

Max Factor will continue to be sold overseas, where its sales have been strongest.