Wednesday, February 13, 2008

NEW Product: Clairol Perfect 10 by Nice 'n Easy

Brand: Clairol
Name: Perfect 10 by Nice 'n Easy
Size: n/a
Price: n/a

Perfect 10 by Nice ‘n Easy is a new at-home haircolor product that launches next month (March 2008). It's a new at-home permanent haircolour that provides glossy colour in just 10 minutes.

Product Notes:
- has a floral scent (not a harsh ammonia odour)
- includes a new patented PerfectColor Comb applicator
- key ingredient is AminoGlycine - a breakthrough agent/active ingredient that is less damaging than conventional permanent colour
- protects hair's surface, giving better hair quality over time
- takes just 10 minutes
- a thick creme formula prevents drips - no mess
- 15 perfectly formulated designer shades, all providing 100% long-lasting gray coverage

image: Marina Maher Communications press kit

2 comments:

Sherry said...

Love this stuff! Worked perfect and not stinky. This is bar far the BEST hair color on the market right now outside of the salon.

Anonymous said...

As a licensed Cosmetologist, I was appalled to read about the "new technology". It is misleading to imply to consumers that any ammonia product is not damaging to their hair and their health.
At the American Beauty Show in Chicago this past March, Proctor and Gamble's own chemist could not answer even the most basic questions regarding PH levels, where the amino acids originate, and several other questions that we, as professionals ask of every hair color company.
she was ill-prepared and ill-informed. Makes me wonder how the rest of the company functions.

MFJ

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