Saturday, May 26, 2007

NEW Product Line: Rimmel Underground

I've only found the Rimmel Underground products at a PharmPlus near my work so far. Still nothing at the 3 Shoppers Drug Mart I've checked out. The Rimmel Underground link on Rimmel's site isn't working right now and I've had a couple of readers ask me about this line since I loved their lipstick so much.

So, I grabbed a brochure and here's the lowdown on this product line and it's fun names:

"The mood of the Rimmel Underground line is all about the edgy fun of using new cosmetic textures, innovative forms, and eclectic colours to foster experimentation and create new looks that express your individuality. Rimmel Underground means inventive looks and addictive colour - always surprising, always wearable."

(Match the product description to the image by moving left to right - ie. the first product described is the one on the left)


Loud Mouth Versatile, Buildable Lipcolour
- Creamy lipcolour for a comfortable feel and colour appearance.
- Colours: Pucker Up, Smooch, Sinner, Pout, Rebel Rebel, Kiss of Death

Kiss Off! Prismatic Lip Lacquer
- A glazing shine with colourful prismatic pearls delivering a highly glimmering finish
- Colours: Paint the Town, Wild at Heart, Silence, Talk to Me, Fever, Flashback, The Night Before, Say it to Me, First Time, The Morning After, Addicted, Forbidden

Gloss Over Glossy Stripes of Lipcolour
- A creamy smooth lipgloss offered in 5-shade combinations in a vibrant and mouthwatering palette.
- Colours: Hippy Chick, Hot to Trot, On The Edge, Play It Loud, Make a Break, Urban Queen

Sweet Stuff Sheer Berry Sweet Lipcolour
- Developed with prismatic pearls for a dimensional shine that results in fuller looking lips.
- Colours:

Light Beam After Dark Lipgloss with Light and Mirror
- A special effect lipgloss filled component that offers the convenience of a mirror and lighting effect.
- Colours: Limelight, In the Mix, Strobe Light, Spotlight, Disco Ball, After Hours

Play Fast Quick Dry Nail Enamel
- A palette of fashion forward and trendy shades
- Colours: Hard Edged, Mouthy, Cat Fight, Night Before, Push It, Chill, Pop Quiz, Scene Stealer, Rave, Street Wear, Punch, Killer Queen, Night Life, Camouflage, Don't Touch, Out There

Dare to Bare Face and Body Luminizer
- Mineral veil formula provides instant light and radiance to skin
- Colours: Make Me Blush, Beachy Queen, Keep It Real, You Glow Girl

Cheeky! Powder Blush Duo
- Pressed powder duo of cheek colour shades to flush and contour
- Colours: Cool Down, Cheer Up, Play It Safe, Don't Rush

Get In Line Precision Liquid Eyeliner
- Precision felt tip applicator and enduring formula that allows sharp eye definition
- Colours: Aqua Green, Black, Sapphire Blue, Copper Brown

Stir It Up Sparkle Infused Cream Eyeshadow
- Velvet smooth cream eyeshadow base sprinkled with two shades of shimmering powder
- Colours: As If, Sure..., Out of the Blue, No Way!, Whatever..., Wassup?

Three Sum Powder Eyeshadow Trio
- Eye capturing trio of fashion forward eyeshadows create editorial eye looks
- Colours: Chillin', Platonic, Naughty, Breath Taking, Raw, Steamy

Double Play Multi Look Mascara
- Multifunctional mascara offers versatility of two lash looks in one
- Colours: Black, Extreme Black, Black Brown

Shake It Up Liquid Eyeshadow
- Refreshing liquid formula with glimmering pearls and pigments adorn eyelids with jewel tones
- Colours: White Trash, Blue For You, Angel, Drama Queen, Ab Fab

Lash Bling Glitter Mascara
- Sparkling mascara that goes directly onto your lashes or over the one-toned mascara
- Colours: It Girl, Gold Digger, Diva

Eyeful Glistening Eye Colour
- The made-easy wet look tool for glossing lids in vibrant, yet transparent, rainbow colours
- Colours: Flaunt, Girls Only!, Talk to Me, Stand Out, Straight Laced

Smokin! Kohl Powder Eyeshadow
- The perfect tool for the instant, made easy, smoky eye look!
- Colours: Brown, Green, Taupe, Blue, Silver, Black

image: Ulta.com

1 comment:

Anonymous said...

well.ca Canada's new online drugstore will be selling Rimmel Underground products in the very near future! Check us out!

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