Tuesday, August 23, 2011

Product News: Annabelle celebrates the best of black

Brand: Annabelle

Annabelle has long been a staple of my makeup drawer - I remember that for YEARS my favourite eye product was a gorgeous smoky blue-grey eye shade stick. I was so sad the day they discontinued it and still haven't found a suitable replacement in the years (I remember when I found out they were being discontinued that I went to every drugstore I could get to in order to buy up any I could find).

And I definitely found this piece of news interesting - usually brands launch collection based on the season or a product, but this is a collection launch based entirely on that staple colour - black.

Annabelle introduces the best of black by launching FIVE new eye makeup products.

(Please note that prices listed are suggested retail prices)

(New shade) Glitterama in Blast Off, $8.50 CAD
A great addition to the Glitterama family, this black and silver sparkle gel layers beautifully on your favourite eyeliner in a thin line or an all-over sweep for extra oomph.

(New) Liquid Eyeliner in Black Spark, $8.50 CAD
Liquid eyeliner takes on a modern and party-ready twist with a metalized shimmer finish. Easy to apply with the foam tip applicator, this formula will last from morning till late.

(New) Smoothliner in Metal Daze, $6.95 CAD
Super smooth application, intense black payoff, topped off with shimmering specks. Long-lasting, waterproof, metallic and hypo-allergenic.

(New) Smoothie Eyeshadow Pencil in Licoriche, $8.95 CAD
Intense, creamy black jumbo eyeliner that you can apply in a thick line or blen out all over for a dark smokey eye. Extreme longwear that lasts up to 9 hours. Super smooth, glides on easily and makes a wonderful deep black base.

(New) Le Big Show Mascara, $9.95 CAD
Annabelle launches a new mascara that's all about volume. Mega volume from the first stroke, easy separating without clumping and lots of length.

images: press release

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