Q&A Session with: Sarah Crawley, Founder of The Soap Girl
How Cinnamon Kitten discovered The Soap Girl
Sarah had previously sent me samples of The Soap Girl products to review and I absolutely fell in love with the amazing scent of the Cranberry Citrus collection. The Solid Body Butter and Sugar Scrub is among the best I've ever tried out. You can read my review of The Soap Girl's Cranberry Citrus Sugar Scrub here.
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Tell us a little about yourself and what inspired you to start your own company.
I started the company originally 13 years ago. I had a baby daughter and wanted to be able to stay at home with her. It all began with one craft show and bath bombs! In November 2009 I launched a spa line The Soap Girl - which I am super excited about!
Tell us about The Soap Girl.
The Soap Girl is based out of Halifax, Nova Scotia. We are a Canadian-based spa beauty company creating luxurious products that are infused with both organic oils and ingredients that have been ethically-produced (e.g. fair-trade sugar). This company has been built on a passion for creating beauty items that are beneficial and healthy for your skin. In our production kitchens, we hand-mix fresh ingredients including virgin coconut oil, organic soya bean oil, goji powders and clays that produce the highest quality products. The result is a collection of body polishes, body butters, shea butters and masques with a superior consistency, scent and quality that proves high standards and results.
Have both of you always had a fascination with beauty products?
I have always loved long relaxing luxurious baths - they are my favourite thing for "me" time! They became a real priority when I had three small children!
Besides The Soap Girl, what else occupies your days?
The Soap Girl takes up a lot of my time – production, sales, marketing and social networks – I am always trend spotting and testing beauty products. I try different products and scents to see what I like, I talk to women to get a sense of what they love or need or just can’t find, and I try out spa treatments and think of ways to make the ultimate spa product! But my full-time job that I love is being a “mom” this includes cooking, homework, chauffeuring and cheering from the sports sidelines…oh and some cuddle time!
What is your brand's most popular item? Why do my readers NEED to have it?
Our Thai Coconut Lime Collection is proving to be a favourite. With the power of antioxidants, virgin coconut oil and lime essential oil, the exotic island scented line provides not only essential skin benefits, but also evokes a feeling of relaxation and renewal. You cannot beat that this time of year!
The beauty industry is constantly changing. How do you keep on top of trends?
That is so true. In addition to my own research and testing, I use the power of the internet. It keeps me up-to-date with what trends are taking place all the time! Reading blogs like yours is a great way - full of great information! :)
Besides your own line, what brands have made it onto your favourites list?
I choose and look for products that are made with natural ingredients, and fresh scents!
What are 3 beauty products you can’t live without.
For makeup, I love Mac StudioFix and Spice Lipliner and mineral makeup eyeshadows. I also can’t live without shea butter for challenging winter skin dryness and of course, water! The best thing for glowing skin is lots of water.
What’s in store from The Soap Girl for 2011?
I really love what I do! We plan to keep growing and focusing on ingredients that are good for your body. I have a few new ideas we are working on, but don’t want to spoil the surprise. I am having so much fun with The Soap Girl and am so thankful for all the great customers!
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You can shop The Soap Girl online here.