Monday, January 25, 2010

NEW Product Line: Aveeno positively nourishing Hair Care Collection


I love Aveeno because it offers my favourite body lotion of all time so I'm always keen on trying out new Aveeno products. Now, Aveeno has launched a new hair care line.

The Aveeno positively nourishing hair care collection was developed with a team of experts, including a leading dermatologist and hair stylist, in order to create products that help to make hair healthy looking and beautiful, naturally.

Aveeno has captured the natural benefits of Wheat Protein and combined it with advanced science to create the newest Active Naturals technology, Nourishing Wheat Complex, which targets and strengthens damaged hair to make hair less prone to breakage and resistant to future damage.

The Nourishing Wheat Complex formula contains an effective blend of Wheat Germ Oil plus Wheat Protein, which helps replenish lost moisture. While Wheat Protein can readily be found in many hair care products, this cutting-edge complex uses one large, non-hydrolyzed protein polymer, which is by definition not soluble in water and won’t break down with use in water. In scientific testing, the Nourishing Wheat Complex shampoo and conditioner systems showed significantly greater conditioning efficacy versus a non-conditioning shampoo.

positively nourishing MOISTURIZE Shampoo and Conditioner, 310 mL, $8.99 USD
Goes beyond cleansing and conditioning to moisturize dry, damaged hair. Combines the Nourishing Wheat Complex and Hydrating Oat Protein to quickly quench the hair, replenishing vital moisture. Gentle enough for color-treated hair.

positively nourishing REVITALIZE Shampoo and Conditioner, 310 mL, $8.99 USD
Specifically formulated to help protect hair’s moisture balance and repair everyday damage. Infused with the Nourishing Wheat Complex, the formula intuitively feeds hair with moisture. Gentle enough for colour-treated hair.

positively nourishing VOLUMIZE Shampoo and Conditioner, 310 mL, $8.99 USD
Uses a unique blend of lightweight conditioners to infuse hair with lush, rich body. This exclusive formula, infused with the Nourishing Wheat Complex, plus Anti-Oxidant Blue Lotus Flower, is designed to replenish moisture and amp-up body in fine, hair by replenishing essential moisture and protecting fragile hair from everyday damage. Gentle enough for color-treated hair.

positively nourishing SHINE Shampoo and Conditioner, 310 mL, $8.99 USD
Specifically formulated to replenish moisture and promote shine. Infused with the Nourishing Wheat Complex and shine-enhancing Palm Extract, the SHINE formula smoothes and hydrates to illuminate the dullest hair, giving it shiny, vibrant life. Gentle enough for colour-treated hair.

positively nourishing SOOTHE Shampoo, 310 mL, $8.99 USD
Helps to soothe dry, itchy scalp by calming and soothing the scalp with a combination of the Nourishing Wheat Complex, soothing Lavender and cooling Peppermint. Gentle enough for color-treated hair, the formula addresses the weakest part of hair, fortifying it with protein where it needs it most while soothing the scalp.

positively nourishing CONDITIONING Leave-In Treatment, 153 mL, $8.99 USD
Formulated for intensely dry and extra damaged hair, this Leave-In Treatment works to quench overly-dry hair by giving it an infusion of moisture. Gentle enough for color-treated hair, it contains the Nourishing Wheat Complex, to instantly revitalize and repair severely ravaged hair. The treatment works quickly to intensely replenish moisture.

2 comments:

Anonymous said...

Do you know if Aveeno has a hair product line without wheat/wheat germ oil etc? People with celiac disease, like myself, need to avoid cosmetic & hair care products with that ingredient.

javieth said...
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