Monday, November 23, 2009

NEW Product Line: ecoTOOLS by Alicia Silverstone

As an avid fan of ecoTOOLS and notable environmental activist, Alicia Silverstone was a natural choice to become a spokesperson for ecoTOOLS, which has a fantastic line of environmentally friendly brushes and beauty tools (one of our favourites here at Cinnamon Kitten).

Launching in December 2009 at Walgreens and Target stores, ecoTOOLS by Alicia Silverstone includes a complete set of 5 cosmetic bags, ranging from a brush bag with a brush set to an overnight bag. Each bag is produced with a natural hemp material and uses a recycled PET lining. The collection, which features some of Alicia’s favorite flowers, offers sleek design, natural materials and fabulous functionality.

(Please note that all prices are Suggested Retail Prices, so are approximate)

ecoTOOLS by Alicia Silverstone 5 Piece Brush Set and Bag, $15.99 USD
This limited edition brush set and bag features 4 of Alicia’s must-have brushes and directions to help you create her natural look. One of Alicia’s favorite brushes is the Finishing Brush, a feathery soft brush that gives a flawless finish. The packaging of the set is made from 30% post-consumer recycled content.
- the Finishing Brush
- Blush Brush
- Angled Eye Shadow Brush
- Lash & Brow Groomer

ecoTOOLS by Alicia Silverstone Cosmetic Brush Bag , $12.99 USD
Perfect for tossing in a purse for touch-ups throughout the day, this cosmetic brush bag also contains a limited edition blush brush. It is large enough for additional cosmetic storage and has a separate compartment for your brushes in order to keep them clean.

ecoTOOLS™ by Alicia Silverstone Train Case , $14.99 USD
Designed with convenience in mind, the Train Case has a handy zip top, allowing for easy access and organization. With a clear removable compartment inside, you can keep organized anywhere - whether you’re on vacation, or sitting at your own vanity.

ecoTOOLS™ by Alicia Silverstone Overnight Bag , $19.99 USD
This large bag is sturdy and durable and features easy-to-grip handles that make it ideal for travel. The 2 interior compartments are removable and versatile to help keep contents clean and tidy.

ecoTOOLS™ by Alicia Silverstone Cosmetic Bag , $8.99
A staple in any makeup bag collection, this compact case is perfectly sized to fit all the essentials, and is great for the girl-on-the-go.

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