Monday, November 30, 2009

NEW Product Line: Baléa

Shoppers Drug Mart is expanding it's list of exclusive brands by unveiling Baléa, a new line of health and beauty lifestyle products. Canadians may have already started to notice Baléa products on SDM shelves (I know I have).

Baléa offers shoppers a range of products including hair care and skin care and has 7 sub-brands: Baléa Kids, Baléa Hair, Baléa Face, Baléa Hand, Baléa Body, Baléa Bath and Baléa Shave.

Baléa Hair

Baléa Deep Moisture Hair Mask, 150 ml, $3.99 CAD
A luxurious weekly treatment that moisturizes the scalp and promotes a healthy, smooth texture, this deep conditioning mask also protects from damage caused by sun exposure.

Baléa Moisturizing Shampoo, 710 ml, $4.99 CAD
In addition to smelling delicious, this shampoo is infused with vanilla and coconut milk to replenish your hair with essential moisturizers, leaving it silky and manageable.
- Vanilla and Coconut Milk

Baléa Volumizing Shampoo & Conditioner, 710 ml, $4.99 CAD
Infused with the beautiful scents of white nectarine and coral flower, this shampoo will give your hair an ultra boost in volume.
- White Nectarine & Coral Flower

Baléa Heat Protection Thermal Styling Serum, 150 ml, $4.99 CAD
Specially formulated for all types of hair, this styling serum will protect hair from intense heat damage from thermal styling tools. Spray on towel dried hair before applying heat or for maximum heat protection spray lightly onto sections of dry hair before using a thermal styling tool.

Baléa Body

Baléa Goat’s Milk Soap, 150 g, $4.99 CAD
Unlike cow’s milk, goat’s milk is naturally homogenized, offering the full moisturizing effect of everything nature puts into the milk. Therefore goat’s milk is extraordinarily gentle and tender even to the driest of skin. Baléa’s Goat’s Milk Soap will absorb natural enzymes, proteins, vitamins and minerals into the skin and increase moisture levels for healthy, beautiful skin.
- Fresh Meadow
- Fragrance Free

Baléa Exfoliating Body Wash, 400 ml, $4.99 CAD
With natural based moisturizers, this exfoliating body wash is the ultimate body wash for healthy, younger looking skin. Gently exfoliates dull, dry skin. While you lather, the micro encapsulated vitamin technology releases Vitamin E to your skin to help improve skin’s elasticity. For superior emollient and moisturizing benefits, this body wash is enriched with Aloe Vera and Mandarin extracts.
- Mandarin

Baléa Invisible Antiperspirant Stick, 45 g, $3.79 CAD
Balea antiperspirant goes on clear and stays that way, so you don’t have to worry about visible marks on your clothing.
- White Ginger & Nectarine
- Moisturizing
- Unscented

Baléa Clinical Care Antiperspirant, 75 ml, $8.99 CAD
This clinical strength liquid antiperspirant can be used daily for extra effective protection from underarm perspiration. It's both hypoallergenic and dermatologist tested.

Baléa Kids

Baléa 2-in-1 Tear Free Shampoo, 300 ml, $3.99 CAD
Specifically formulated to provide improved conditioning for children’s hair, this 2-in-1 shampoo cleanses and conditions dry hair and split ends, leaving hair extra soft and manageable while being gentle on the eyes. Also great for detangling, this ph-balanced kid-friendly shampoo helps to prevent knots and fly-aways. And kids will love the fruity fragrance!
- Rainbow Sherbert

Baléa Shave

Baléa Moisturizing Shave Cream, 150 ml, $5.49 CAD
Designed for women, these sumptuous and moisturizing shave creams promote smooth and touchable skin all year long. Three dermatologist-tested formulas include Nectarine & Yogurt, enriched with nectarine and yogurt extracts, as well as Vitamin A & E and Sensitive (unscented) options.

Baléa Solara Triple Blade Razors , package of 4, $6.49 CAD
Pivoting triple-blade disposable razors feature built-in aloe and shea butter for a smooth and close shave every time

Baléa Face

Baléa Facial Cleansing Cloths, package of 30, $8.99 CAD
Oil and alcohol free, these gentle dual use cleansing cloths are equipped with exfoliating microbeads on one side, while the other side is super soft and perfect for removing make-up.

Baléa 3-in-1 Cleansing Cloths, package of 60, $8.49 CAD
Suitable for all skin types, these convenient 3-in-1 facial cleansing cloths are both dermatologist tested and ophthalmologist tested. Easy to use, require no rinsing and provide the skin with cleansing toning and moisturizing actions, these cloths can be used in the morning and evening to cleanse the face and remove all impurities.

Baléa Wax Strips for Face & Bikini, $5.99 CAD
Designed for the delicate skin around the face and bikini area and dermatologist tested, these quick and easy wax strips ensure your skin stays smooth, soft and hair-free for up to four weeks. Post depilatory wipes moisturize the skin while removing any wax residue.
- Regular
- Sensitive

Baléa Lip Balm, $2.99 CAD
Soothe, protect and soften dry lips with this moisture-rich lip balm containing shea butter, cocoa butter and Vitamin E to moisturize and condition.
- Marionberry & Honey
- Cara Cara & Guava
- Acai & Mango

Baléa Lip Balm SPF 30, $2.99 CAD
Moisturize and reinvigorate your dry chapped lips with this moisturizing lip balm that contains Aloe and Vitamin E and helps to protect against exposure to the sun, wind and cold. This lush PABA-free balm provides UVA & UVB broad spectrum SPF 30 protection.


Anonymous said...

cute man-shaped bottle!

Sarah said...

I bought the 3 in 1 cleansing cloths and I LOVE THEM! I have very sensitive skin but they cause no irritation, and they leave my skin feeling super clean and really soft. Plus they are really cheap, especially for such a large container. I will definitely buy these again!

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