Friday, October 09, 2009
Hard Candy hits Walmart
Hard Candy, a bright and colourful cosmetic brand will be hitting the mass market shelves at the largest retailer in the world – Walmart.
Hard Candy products have formulas that are worthy of the prestige market with star products like Painted Lady Manic Shine Intense lip color, Eye Tattoo and Balm Girls Tinted Lip Balms. There's a nod to the company’s past featuring Just Nails polish (yes, the rings are there!), Eye Candy shadows and Fortune Gloss – complete with a tiny Magic 8 ball.
Hard Candy is a collaboration between NuWorld Beauty and Walmart insuring that mass market consumers will have access to an out-of-the-box, forward thinking, fun, affordable, quality cosmetics brand. Walmart’s commitment to beauty has been matched with Hard Candy’s drive toward innovative break though style.
Cinnamon Kitten has gotten its paws on a couple of Hard Candy products so watch for reviews soon!