Speaking of mascara...hasn't every girl searched far and wide for that perfect mascara? Dries quick, curls, lengthens, darkens, thickens, babysits, cooks, does the laundry...oh wait, that's me, getting carried away.
Anyhow, Britain's advertising watching group, the Advertising Standards Authority (ASA), has criticised L'Oreal today for its Telescopic mascara commercial featuring Penelope Cruz that "exaggerated" the product's effects.
The ASA said L'Oreal misled consumers by failiny to make it clear that Cruz was wearing fake lashes in the commercial. What? Fake lashes in a commercial that's advertising the benefits of mascara??? Why does that sound so wrong?
The ASA also criticised L'Oreal for claiming that their Telescopic Mascara made lashse "60% longer", since some people may "take that to mean their lashes would actually increase in length, rather than just look longer" (by the way, I've read that statement several times and it still confuses me - if lashes LOOK longer, shouldn't that mean that they ARE longer?...wait, does this mascara perform optical illusions?)
In the future, L'Oreal must make it clear in ads if models are wearing fake lashes.
By the way, if you look at Penelope in these ads...umm...would anyone actually believe that their lashes will look like hers if they use this mascara? Who can't tell that she's wearing falsies?
2 comments:
That's what you get for promoting mascara that claims that it will boost length on lashes, even if the stars of the advert uses false lashes, just to bost sales.
Scientific evidence from the cosmetic companies should really need proof for those claims, not lies.
Her lashes look pretty scary in that advertisement.
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