NEW Product: Smashbox Palettes for PETA

Cosmetic companies seem to all be coming up with innovative ways to support their favourite causes. Take MAC's Viva Glam lip products, or their Back-to-MAC recycling campaign. Or Cargo's PlantLove lipstick. And then there's Body Shop and it's entire line of products.

Not to be left behind, Smashbox has launched an eyeshadow collection in support of PETA.
Smashbox Palettes for PETA are a cruelty-free vegan eyeshadow trio. Sounds great, but can someone please exaplin to me how eyeshadow can be "vegan"?

Product Notes:
- formulated for great blendability
- has never been tested on animals
- includes a double-ended brush
- adorable bunny embossing on product

Colour info:
- currently available in 2 shades: Earth Mother (with shimmering ivory/shimmering taupe/deep bronze shimmer) and In The Wild (with pale gold shimmer/golden peach shimmer/sage green shimmer)

Available at Sephora for $39 CAD/$34 USD for 0.12 oz, the product is listed as a "limited edition" item on Sephora.com. So if you're a fan of Smashbox or PETA, you'd better snap up this collectible now!

image: sephora.com